SONNY+ASH is a design communications agency that earned its stripes creating award-winning 3D renderings for architectural and interior design firms. Today, the agency uses cutting-edge technology to develop computer-generated renderings. Read our LinkedIn Lead Generation Case study below to learn more about our strategy.
SONNY+ASH wanted to launch a lead generation and brand awareness campaign. While the agency had done Google Ads and some LinkedIn ads in the past, the president wanted the opportunity to interact directly with new contacts. He called on 120/80’s digital marketing expertise.
Using 120/80’s proprietary software, we launched a LinkedIn lead generation program designed to increase SONNY+ASH’s lead flow and raise its brand awareness. The program consisted of a series of customized LinkedIn connection requests, thank-you messages to the people who added our client, and follow-up messages designed to make new connections take notice.
An initial campaign based on keywords targeted a highly specific audience: architects and designers who specialize in the hospitality industry. In a secondary campaign, we focused on design firms that visited specific tradeshows, subscribed to certain publications, and/or belonged to certain professional groups.
In the first 90 days, SONNY+ASH got introduced to a large number of people in its super-targeted customer set and dramatically increased its following on LinkedIn. In that time period, the agency’s president garnered more than 1,000 profile views, 492 responses, and 1,323 new connections.
These introductions led to 12 in-person meetings, dozens of phone meetings, and hundreds of LinkedIn conversations.
“I recommend 120/80 because they’re really clear about what they want to accomplish, and they topped my expectations. Plus, they’re a very good value for my advertising dollar.”
— Joe Soelberg, President, SONNY+ASH