The Opportunity

Amply developed software that’s used by thousands of nonprofit organizations to simplify corporate fundraising. This platform makes it easy for donors to complete the employer matching gift process and development professionals to manage inbound matching gifts. Founded in 2010, Amply has facilitated up to tenfold increases in successful matches. Check out our software marketing strategy below in detail on how we helped one company’s LinkedIn presence grow.

Amply’s new director of development strategy needed to hit the ground running with an efficient, yet personalized, way to make new contacts with targeted fundraising professionals. Not only was he interested in connecting with potential customers, he also wanted to meet subject matter experts that could help him on his learning curve. He looked to 120/80 to make it happen.

Our Approach

120/80 developed a LinkedIn lead generation program designed to increase lead flow, drive website traffic (which helps SEO), and build Amply’s brand awareness. We used our proprietary software to connect with and send follow-up messages to 50+ new contacts daily.

We began by learning about Amply’s “best fit” customers—including hospital and university foundations, public radio stations, and a variety of other nonprofits—and generated lists that cloned those customers. We then sent targeted connection requests to those users with the most LinkedIn activity and thank-you messages to the people who added our client. After a few days we sent messages geared to make connections take notice, followed by an invitation to schedule an Amply demo.

The Outcome

In just 30 days, our client saw significant increases in both the number of high-quality contacts and opportunities to demonstrate the Amply product. His LinkedIn connections increased 13%, and the number of software demos increased 20%. In that time, Amply’s website also garnered a 172% increase in unique LinkedIn page visitors.

The client reports that roughly 90% the new LinkedIn contacts are in the fundraising world—many from prominent organizations—and people he wants to know. Amply can leverage these connections when they launch a planned LinkedIn marketing strategy later this year.

“It’s been exhilarating to see the these connections come in from people at prestigious organizations. 120/80’s efforts are making a big difference for me and for our company.”

— Brooke Saucier, Director of Development Strategy, Amply