Marketing + Data + Analytics

We live and breathe data so you don’t have to.

It’s easy to get overwhelmed by marketing data. Where do you start, what do you measure, how do you interpret the numbers? 120/80 does the heavy lifting of uncovering and translating marketing data so you can focus on growing your business.

Marketing Analytics Insights

We relish discovering, interpreting, and communicating meaningful patterns in your online marketing data so you can convert more qualified leads using strategic sales insights.

It’s all about asking key questions and connecting the dots. What marketing activity is already working and why? You want to do more of it. What’s not working? You want to shift gears to go in the right direction. Our insights give you the roadmap you need.

At 120/80, everything we do is centered on marketing, data and sales insights. We watch each customer journey and track it back to the CRM, connecting marketing insight with sales-driven insight to provide a complete picture.

“Nothing is more terrible than activity without insight.”

– Thomas Carlyle, Essayist & Historian

Google Analytics Setup

Google Analytics is a free service that gives you insights into how online users find and use your website. It tracks users’ activity such as session duration, pages per session, bounce rate, and much more. The service also provides information on how users get to your site in the first place.

At 120/80, we’re proud Google Analytics geeks. We set up and manage your account, audit the reports, and provide consulting designed to boost the ROI of your marketing activities.

We do much more than set up standard goals; we establish advanced tools such as audience build-out, dynamic remarketing, cross-domain and subdomain tracking, and keyword segments.

Custom Analytics Dashboards

Google Analytics comes with default dashboards, but to make the most of your data you want dashboards that are customized for your business so you can visualize key information at a glance. We create tailored dashboards to consolidate your data for specific marketing campaigns, or so you compare online traffic numbers by month or by year. Custom dashboards allow you to quickly get a handle on trends, and they’re ideal for sharing information with others in your company.

At 120/80, we base our customization on what drives your KPIs. We focus on leveraging data from separate sources and bring them all together into a single, clean view of your marketing activity.

“One look is worth a thousand words.”

– Fred R. Barnard, Advertising Executive