Lead generation via pay-per-click (PPC) is an online advertising strategy where you only pay when someone clicks on your ad, whether it’s displayed on a search engine, website, or social media channel. PPC allows you to reach your target audience right as they’re actively searching for information related to your product or service.
120/80’s lead generation services include PPC keyword research, competitive analysis, cross-channel remarketing, and campaign optimization. We also specialize in retargeting, which uses paid ads to reconnect with audiences who previously visited your website or social media profile.
We’ve been executing PPC strategies for lead generation since the birth of this digital marketing service. We focus on ads on Google, YouTube, Microsoft, LinkedIn, and Quora.
Ecommerce marketing consists of tactics that drive traffic to wherever you sell your products or services online and convert that traffic into paying customers. This type of marketing may use a variety of digital channels to attract visitors and promote online sales, including search engines, email campaigns, social media platforms, and blogs.
At 120/80, our ecommerce goal is ultimately to persuade potential customers to visit your site and then make a purchase, but we also help place and manage your products listed on other sites such as Amazon and eBay. Our job is to boost your sales by increasing your visibility and getting you a high search ranking. We use data feeds to optimize your product data and get your products listed on 100+ different search, social, affiliate, and marketplace channels.
Conversion Rate Optimization
Your website should be designed in a way that converts visitors into customers. CRO is the process of enhancing your content to get more conversions.
The goal of conversion rate optimization (CRO) services is to make sure you’re targeting highly qualified leads and reaping more conversions from your website’s existing traffic. Key pages for optimization include your home page, landing pages, pricing page, and blog.
120/80 uses a variety of tools to optimize your site. We employee leading CRO and AI software to trace your traffic and employ A/B testing when it makes sense. We do dynamic name insertions, which allow you to show searchers more relevant ads, and dynamic keyword insertions, which automatically updates your ads with the keywords in your ad group. We also use the Smart Traffic tool that optimizes your landing pages by sending each visitor to a page variant where they’re most likely to convert.