What the Best HubSpot Marketing Pros Do (and You Should, Too)
HubSpot is a popular platform that combines marketing, sales, and service software that is designed to help your business grow. It was designed to be affordable and easy to use, so it comes as no real surprise that many people rely on it for their business data. Below are a few tips from HubSpot veterans to help you grow your business, whether or not you choose to use the HubSpot software.
Don’t Hold on to Old Contacts
If your business is still fairly small, it can be tempting to hang on to contacts. After all, what if they decide to come back to your website and make a purchase? More often than not, all of those old contacts just taking up space in your system is a waste of precious resources. Make sure you’re taking the time to delete old contacts at least every few weeks. If their emails bounce, or if they haven’t interacted with your company or website in more than a year, it’s time to let those contacts go and focus your attention elsewhere. Keeping your contact list clean can even help you get a better overall picture of the number of people who are interacting with your company within a certain timeframe.
Capture Email Addresses
Email marketing is still a powerful tool, so if you aren’t giving your visitors every opportunity to sign up for a newsletter or to receive special offers, you’re missing out on excellent opportunities. Give your visitors the ability to exchange their email address for a first-time buyer’s coupon or a series of helpful how-to emails that are relevant to them. You might choose to do this with a landing page, or you might ask for their email addresses when they check out or attempt to back out of their shopping carts without making a purchase.
Personalize Your Email Messages
A huge part of growing your business involves reaching out to the right people at the right times – and with the right messages, too. For example, you wouldn’t want to send everyone in your email contact list a special offer for new customers, and you certainly wouldn’t want to offer someone who hasn’t purchased anything from you yet a loyalty discount, either. Make sure that you’re using your marketing automation software to your advantage and sending the appropriate messages. Some examples include:
- Welcome messages to those who input their email addresses on the landing page;
- Special thanks to first-time buyers;
- Discounts to those who have purchased from you more than once in succession (loyalty discounts);
- Free shipping messages for those who have spent a certain amount of money with you in a specific timeframe; and
- Post-purchase surveys so that you can better understand what your company is doing right as well as what it can improve upon.
HubSpot makes email marketing, sales, and service incredibly simple, but it’s only effective when its users maximize its features and use them to their advantage. Deleting old contacts, capturing leads’ email addresses, and personalizing email messages can truly go a long way toward helping you grow your business without putting in a ton of extra time or effort.