Marketing Automation Services

More conversions with less effort. Sound good?

Automation makes your digital campaigns more effective and reveals their ROI. At 120/80, we have access to multiple automation tools so we can leverage the ones that make the most sense for each client.

LinkedIn Lead Automation

LinkedIn lead automation is designed to increase leads for your business and raise brand awareness among potential customers.

120/80’s proprietary LinkedIn lead generation software helps you build LinkedIn connections and convert them into potential leads through multiple customized touch points. Our strategy includes segmented campaigns that consist of a series of LinkedIn connection requests, thank-you messages to the people who added our client, and follow-up messages designed to make new connections take notice.

We start by learning about your “best fit” customers and generating lists that mirror them. Then we dig deep to find the online watering holes—thought leaders, trade publications, and tradeshows, for example—where your target clients gather. From there, we launch your custom-built LinkedIn lead campaign.

Digital Marketing Automation

Marketing automation uses a software platform that’s designed to make digital marketing activity both more efficient and more profitable. It simplifies, automates, and measures marketing tasks and workflows. The beauty of this type of technology is that shows a marketing campaign’s true ROI.

Here are just a few of the things marketing automation helps you do more economically:

  • Lead generation
  • Landing page creation
  • Email marketing
  • Audience segmentation
  • Cross-selling and up-selling

But there is no such thing as a one-size-fits-all marketing automation software platform. Every business is unique and requires a customized approach. That’s why 120/80 is a certified partner to HubSpot, SharpSpring, and ActiveCampaign—so we can determine which platform makes sense for your budget and marketing goals.

Email Marketing Automation

We also specialize in email marketing automation, which is the process of sending timed or triggered promotional emails to specific mailing lists. It allows you to send personalized messages to both prospects and customers on a schedule (timed) or after they’ve taken some kind of action (triggered).

PPC Management – B2B Lead Generation

Includes Advertising on Google (Search, Display and YouTube) and Bing
One-time Setup Fee
Monthly Ad SpendMgmnt Fee3 Month6 Month12 MonthReporting
Up to $10,000$1,000 / mo$749$549$449Monthly Meeting
$10,001 - $20,000$1,500 / mo$849$649$549Bi-Monthly Meeting
$20,001 - $40,000$2,500 / mo$949$749$649Weekly Meeting
$40,001+Needs to be priced

PPC Management - Localized Campaigns

Includes Google Search & Google LSA
One-time Setup Fee
Monthly Ad SpendMgmnt Fee3 Month6 Month12 MonthReporting
$600 - $2000$400 / mo---Monthly Meeting
$2,001 - $5,000$600 / mo$699$499$399Monthly Meeting
$5,001 - $10,000$800 / mo$799$599$499Bi-Monthly Meeting
$10,001 - $20,000$1,200 / mo$799$599$499Bi-Monthly Meeting
$20,001 - $40,000$2,000 / mo$899$699$599Weekly Meeting
$40,001+Need to be priced