What Does EAT Mean in SEO?

eat seo

When it comes to search engine optimization, the days of inserting keywords to get high results rankings are long gone, and there are numerous considerations to keep in mind if you want your content to do well. Below, you can learn more about the EAT acronym, which is a great way to remember three of the most important facets of good SEO – Expertise, Authoritativeness, and Trustworthiness. 

Why Does EAT Matter?

In the early days of search engines, landing on the first page of search results was as easy as loading a piece of content with keywords. The content didn’t need to be well-written or even factual; it just needed to have the right keywords. Over the years, though, the algorithms used to determine which webpages are shown on the first page of results has grown quite complex. Search engines like Google and Bing are businesses, too, and they earn their money by being better than their competitors. In order to do that, they need to ensure that they are providing their users with the best possible content based on their searches, and they utilize highly complex algorithms to do that for every single search.


If you want your content to perform well in various search engines, you’ll need to make sure it’s written in such a way that your expertise is evident. If someone searches for “how to defragment a disk drive,” for example, that person expects to find an article or post that provides them with the right information and helps them get the job done. No matter what product or service you provide, it’s critical that your industry or niche expertise is very evident. Expertise is an important part of the algorithms search engines use to assign rankings, so if your content is not grounded in knowledge and facts, you’re only hurting yourself in the long run. 


Authoritativeness is different from expertise in that it shows you are an industry authority. To put it simply, search engines want to see that your company is an industry leader and that people genuinely look up to you or turn to you more often than your competitors. Things that will boost your authoritativeness include plenty of website traffic (and interaction wherever possible), backlinks to other authoritative websites, and more. Ultimately, if search engines see that people accept your content as a great source of information, their algorithms will boost your webpage higher in the search results. 


Last, but most certainly not least, is trustworthiness. This part of the EAT acronym refers to your transparency, accuracy, and legitimacy as it applies to not only your website and its content, but also to your business as a whole. One of the most important things you can do to improve trustworthiness and improve your search result rankings is to provide information that satisfies visitors’ curiosity about the company. This might include plenty of contact information, personal bios, and more. Content accuracy an also play an important role in improving trustworthiness, so be sure that everything you write is generally accepted as truth or supported by experts in the field. 

Search engine optimization can be tricky. In fact, it’s so tricky that nobody knows every detail of search engines’ increasingly complex ranking algorithms. By following the EAT algorithm across your entire website, however, you can rest assured that your rankings will climb over time and that your company will enjoy search engine success. 

5 SEO Marketing Efforts that Will Actually Make Your Life Better

SEO Life

Search engine optimization (SEO) seems quite complicated, and for some companies and marketers building solid campaigns, it’s time consuming, too. Fortunately, there are some simple things you can do that will drastically improve your SEO and make your life better. Below, you can find the top five – and some tips for implementing them, too. 

#1 – Write and Publish a Blog

If there’s one thing you can do that will make a tremendous difference in your search result ranking, it’s writing a blog. Rather than just typing out your thoughts and publishing them, though, be sure to focus on what’s most important for SEO:

  • Relevance: The content you create for your blog must be relevant not only to the keywords you choose to use, but also to your site and industry. 
  • Authority: Make sure your content is authoritative. After all, you want your readers to trust you, and you want to be known as an industry-leader. Authoritative content is a must. 
  • Professionalism: Don’t publish a blog filled with inaccuracies, misspelled words, or bad grammar. Write and edit carefully. 
  • Regularity: On average, putting up one to two new blog posts each week is the best way to improve your rankings. 

#2 – Use Photo and Video Content

It can be tempting to skip photos and videos for your site. They can be difficult to make and expensive to procure. However, photos and videos are important marketing tools, especially for SEO. People like photos, and if given a choice between reading an article and watching a video about it, most people would choose the video. Just make sure you’re optimizing the videos and images for search queries with the right descriptions and tags. 

#3 – Don’t Shy Away from Social Media

Organic social media content is one of the best SEO efforts of them all, and it’s as simple as it comes. Just update your Facebook, Instagram, or Twitter account a few times a week with information that’s pertinent to your company. Just published a new blog? Tweet the link or share a link (along with a photo) on Facebook. Planning a big sale? Invite people using social media. 

#4 – Speed Up Your Website

There is nothing more frustrating than a slow website, and search engines know that slow-loading pages annoy their users. As such, if your site loads slowly, you can expect your rankings to take a significant hit. Speed up your website as much as possible by looking at some of the following:

  • Removing JavaScript where possible
  • Reducing redirects 
  • Enable compression
  • Optimize your images and videos
  • Improve your server’s response time or consider a new server
  • Use browser caching to your advantage

Finally, it’s important to build backlinks from other reputable sites. Doing this can be tricky, but there are several ways to go about it. One of the best – and the most cost-effective – involves writing a guest blog for a site that is popular within your industry. For example, if your company sells software designed for household budgeting, see if you can write a guest blog for a budgeting guru. You can also write articles and posts for various networks and link back to your own products and services. 

As you can see, SEO is about much more than just making sure your website looks nice and works as intended. You need good, relevant content that includes photos and videos, social media accounts, a fast website, and backlinks across the web. With these in place, your site will climb the ranks over time and lead you to success. 

PPC Management – B2B Lead Generation

Includes Advertising on Google (Search, Display and YouTube) and Bing
One-time Setup Fee
Monthly Ad SpendMgmnt Fee3 Month6 Month12 MonthReporting
Up to $10,000$1,000 / mo$749$549$449Monthly Meeting
$10,001 - $20,000$1,500 / mo$849$649$549Bi-Monthly Meeting
$20,001 - $40,000$2,500 / mo$949$749$649Weekly Meeting
$40,001+Needs to be priced

PPC Management - Localized Campaigns

Includes Google Search & Google LSA
One-time Setup Fee
Monthly Ad SpendMgmnt Fee3 Month6 Month12 MonthReporting
$600 - $2000$400 / mo---Monthly Meeting
$2,001 - $5,000$600 / mo$699$499$399Monthly Meeting
$5,001 - $10,000$800 / mo$799$599$499Bi-Monthly Meeting
$10,001 - $20,000$1,200 / mo$799$599$499Bi-Monthly Meeting
$20,001 - $40,000$2,000 / mo$899$699$599Weekly Meeting
$40,001+Need to be priced