Of all the various aspects of marketing that companies tend to focus on the most, lead generation often falls to the wayside in favor of paid marketing options like Google PPC, Facebook Ads, and more. Below, you can find some undeniable proof that lead generation is a critical part of any company’s marketing strategy – and that businesses simply won’t grow without it.
What Lead Generation Really Is
Before diving into the piles of proof that lead generation is an absolute must-have for solid marketing and sales, it’s important to understand what it is. A “lead” is, simply put, a prospective buyer who has expressed at least some form of interest in buying the product you are selling. Perhaps that lead visited your company website for an hour, or perhaps that lead fits your target demographic. Lead generation, then, is a term used to describe the processes involved in finding these people, and there are many ways to go about it.
The Facts You Need to Know
If you believe that lead generation simply isn’t as important as paid marketing campaigns and advertisements, there are several facts that might change your mind. First and foremost, an average of 39% of marketers have successfully utilized Facebook to generate leads, which means your social media campaigns could be doing double duty. What’s more, according to surveys, companies who automate their lead management enjoy a whopping 10% revenue increase in six to nine months. Finally, 83% of B2B marketers – often SaaS businesses – utilize lead generation to their advantage.
Ultimately, all these facts and figures point toward the same thing: with lead generation tools in place, your brand can start to grow, and with growth comes more revenue. Better still, the more your business grows due to lead generation, the more visibility it will enjoy. When more people see you, and when those people understand the value you provide, growth is inevitable.
Integrating Lead Generation into Your Marketing
If you’re curious about the best ways to integrate lead generation into your marketing strategy, there’s one more fact that you should consider. A stunning 81% of businesses say that their blogs are their main lead generators, and that means if you haven’t spent much time thinking about your company’s blog, now is the time to start. Make sure that you are creating content that is not only relevant to your business, but also valuable to the reader, informative, and authoritative. Take some time poring over your competitors’ blog posts and try to tackle topics and keywords they haven’t or consider hiring a guest blogger who’s known within your industry for a series of posts.
Paid Google and Facebook Ads (as well as PPC campaigns) are all relevant to your company’s success, but ultimately, the more leads you can generate, the bigger and more visible your company will be. If you want to outshine your competitors and start seeing some serious growth – as well as a significant revenue boost – create your lead generation strategy today.