Top 5 SEO Tools Every B2B Business Should Be Using
As a B2B business in today’s digital climate, it’s important to have a solid online marketing plan. Search engine optimization, or SEO, is critical for marketing success. Below are 5 important SEO tools that every B2B business should be using and the perks of each one.
#1 – SEMrush
No matter what industry you’re in, you probably have some fierce competition. Fortunately, with tools like SEMrush, you can use that competition to your advantage. This is a tool that allows you to better understand the SEO standards for your industry and see how your efforts stack up against your competitors’. With it, you can figure out which of your competitors have the best organic search results rankings, and you can even track those rankings with a keyword list you determine yourself.
#2 – Google Analytics
Google is by far the most popular search engine available today. In fact, as of April 2020, Google’s search engine market share was over 80%. Improving your rankings via Google is crucial to your success, and Google Analytics can show you exactly how well your efforts are panning out. It’s a completely free tool that provides amazing insights thanks to machine learning, and you can use those insights to adjust your SEO strategy in a way that generates more traffic.
#3 – Google Trends
Google Trends is another completely free Google tool that every B2B business needs to consider. With it, you can simply type in a keyword or phrase related to your industry and allow the software to suggest a variety of topics that can improve your search. In essence, it shows you the keywords and phrases that are popular in your industry, which gives you the fuel you need to create better content and improve your rankings.
#4 – Moz
Moz is a tool that allows you to see just how healthy your business website truly is. With the data it provides, you can easily see how you rank in numerous search engines and find link-building opportunities that you may not have considered before. Unlike the other tools listed here, Moz can also detect crawling issues that might slow your site down, and it suggests steps you can take to make it faster and more user-friendly. Moz picks up on things like duplicate content, missing descriptions, and long URLs, and it even tracks the visibility of your keywords.
#5 – Small SEO Tools
Small SEO Tools is a wonderful and completely free collection of various SEO tools that you can use to analyze and optimize your website’s performance. It contains a Keyword Density Checker, a Website Keyword Suggestion Tool, a Keyword Competition Checker, a SEO Score Checker, and much more. As a bonus, you’ll gain access to things like a Spell Checker, an Image to Text Converter tool, a Reverse Image Search tool, and even Image Compression tools.
Whether you’re just getting your business off the ground or you’re interested in improving your online marketing game, these five SEO tools are must-haves for any B2B business. While some of them are paid tools, others are completely free, so there’s something here for everyone.