5 Real-Life Lessons about HubSpot Marketing
Anyone who knows anything at all about marketing has heard the name HubSpot multiple times, and there’s a good chance it may even be your sales and marketing platform of choice. Below, we’ve provided some valuable real-life lessons about HubSpot marketing that might help you decide whether it’s the right platform for your company’s unique needs.
#1 – Companies View it as the Leader in Content Marketing
In today’s world, and especially with the coronavirus pandemic, digital marketing is more important than television and radio advertising was back in the 80s and early 90s. When most marketers think of digital marketing, the first phrase that comes to mind is content marketing. Content is still king, and when it comes to platforms designed to make every aspect of content marketing simpler and more effective, more companies flock to HubSpot than to any of its competitors.
#2 – It’s Really Good at Picking its Own Market
Salespeople know just how important it is to have a solid target demographic, and while HubSpot is designed to help marketers do just that, it’s also really good at choosing its own market. Rather than trying to fight it out with bigger, older, and better-established competitors that marketed their services toward massive corporations, HubSpot chose to target small and medium businesses, instead. The market was huge, and it certainly paid off for the HubSpot team.
#3 – They Were the First Truly All-in-One Solution for SMBs
HubSpot sets itself apart from its competitors by advertising their product as an “all-in-one solution”, and in many ways, it is. Before HubSpot arrived, companies were forced to use completely different platforms for their CRMs and inbound marketing, and they needed several apps and pieces of software in between to create the perfect ensemble of tools. HubSpot made that process obsolete by creating a solution that combined content management and inbound marketing – and they still continue to do it better than most of the competition.
#4 – They Stand for Inbound Marketing Above All Else
The debate between inbound and outbound marketing rages on, and there’s a good possibility it will never end. In outbound marketing, your goal is to show the right people the right ads at the right times and cross your fingers. With inbound marketing, the goal involves getting people to contact you. In other words, whereas outbound marketing is like going fishing in the traditional way – tossing out some bait on a hook and waiting for something to bite – inbound marketing is like putting irresistible bait in the bottom of your boat, then watching them jump right out of the pond and into your hands. The latter tactic is what HubSpot stands for, and it’s also where they excel.
#5 – There’s Even a HubSpot Community
How many software companies have an entire community to call their own? HubSpot certainly does, and they even have an annual conference – INBOUND – for that community to come together. More than 1900 marketing agencies help to resell its products, and they regularly have prominent writers as guest bloggers on their site. Each and every month, more than 1.5 million unique visitors come to check out HubSpot’s website, which is a testament to the sense of community the company has built.
HubSpot marketing is by far one of the best and most well-known sales and marketing platforms in existence today, and it’s an insanely popular content destinations for professionals, small business owners, and even freelancers. Thanks to the unique sense of community, it comes across as fun, helpful, and valuable – not just another corporate sales platform.