There’s a lot that goes into a successful branding and marketing campaign, but if you aren’t keeping up with your website’s blog, you are doing your company a terrible disservice. Below are some of the top reasons why blogging is still one of the best and most effective ways to boost your company’s visibility and revenue.
Google Loves Blogs
One of the most important things you can do to generate more website traffic – and ultimately more sales – involves pleasing Google’s search engine algorithms. There’s no doubt that these algorithms are complicated because no one is 100% certain how they work, but what they do know is that dynamic content is crucial for better search engine rankings. Most of your website’s content is static, which means it won’t change often. Your home page, your services pages, and others stay the same day after day, week after week, and month after month. A blog, on the other hand, is dynamic because there’s always something new being added. Over time, when you’re consistent, you’ll gain better rankings.
It’s a Great Way to Demonstrate Authority
If you want people to buy from you instead of your competitors, it’s important to prove that your company is the expert and the authority in the industry. A professional website can definitely help but adding new and helpful blog content at least twice a month is even better. You can research the latest trends and see what people are asking about, then write informative and professional blog posts that cover those questions. If your posts are straightforward, easy to read, and accurate – and if they contain the right keywords – you’ll improve your rankings and prove your authority at the same time.
Blogs are Great for SEO
Speaking of keywords, no online marketing campaign can be successful without optimizing the content for search engines. Search engine optimization, or SEO, is all about making sure that the content you post fulfills Google’s requirements for better rankings. It involves providing relevant content with good links, popular keywords, and proper spelling and grammar among other things. Since your website content tends to be dynamic, static blogs are still one of the best ways to continuously improve your website’s SEO.
You Can Build Relationships with Existing and Potential Customers
Finally, rather than simply viewing your blog as a tool for pleasing Google (and other search engines) and positioning your brand as an authoritative industry leader, you can also use them to build relationships with your existing and potential customers. They bring people directly to your website, and if you enable comments and take the time to respond to your readers, you can build a reputation for excellent customer service, too. Making your blogs searchable by keyword is also an excellent way to build relationships since customers can see what you posted a year ago – and they can read the comments, too.
Blogs are an important tool for SEO and they’re necessary for improving your search engine rankings. Aside from this, they allow you to position yourself as an industry authority and give you the opportunity to build solid relationships with your customers. Over time, you’ll see more traffic, more sales, and more revenue as a result.